A Smart Debit Card for Millennials

 

The concept of Hoot was a three part system: Bank account, smart card, and intelligent app. The idea was to take these three things to empower younger folks to manage their spending by category and set goals for savings. Think of it as a Fitbit for finances. For this product I worked end to end from initial branding and logo, to app design and hardware interface of the card. I also provided the product design, web design, and marketing materials for launch.

 

User Experience

 

The app was designed as a hub between the bank and the physical card product. The app provides not only the communication, but also the intelligence to allow us to send habit alerts to users through app notifications and on the e-ink display on card.

 

Brand and Marketing

 

The Hoot brand was designed around some design principles developed through extensive user research.